Design

Brand systems, ad campaigns, infographics and print. Built as rules, produced at scale

  • Brand identity
  • Ad campaigns
  • Infographics
  • Print
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Systems in production

Multi-market campaign

One master · 5 formats · 8 languages

Brand identity system

Wordmark · Colour · Type · Illustration rules

Infographic system

Chart rules · Reports · Templates

All work shown is for Halvo, a concept brand made to show how a BVS system runs. Client cases are added once clients confirm in writing.

A system you can see, check and reuse

banner:
  size: 1080 × 1350
  safe_area: 8%
  headline:
    position: bottom-left
    max_lines: 2
  overlay: gradient 0 → 60%
  logo: top-left
  export: png · jpg

Rule set

Layout logic, text placement, overlays, asset handling and export — written down and approved before production.

safe area 8% headline zone · max 2 lines

Production templates

Every rule built into the template, so each new asset lands in the same place, at the same quality.

delivery/
└─ batch-03/
   ├─ brand-a/
   │  ├─ en/  *.png
   │  └─ de/  *.png
   ├─ brand-b/
   └─ delivery-log.csv  ✓

Structured delivery

Final exports named and grouped by brand, market and batch — with a delivery log when you need one.

Example values. Every client gets their own rules.

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